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The Story so far...

I'm Michel, a guy whose passion comes alive in early Sunday rides. My world revolves around crafting watches for fellow car enthusiasts. In my debut series, I pay homage to Scottish Highland mountain rides, capturing the thrill of misty roads and serene landscapes at dawn. These watches are more than timepieces; they celebrate the joy of the drive, echoing the rhythm of the road with each tick. Join me in this journey where each watch tells a story of adventure and passion. Elevate your moments with a companion that encapsulates the spirit of the open road and the love for the drive.

Where is the ride on this video?
My son and I, we drive to the Scottish highlands, a place called Glenshee in Perthshire. The perfect pit stop for a sunday mornign drive that make it's way through the winding roads and sharp bends of the Glenshee mountain range.

Why this watch is called RISE?
It's simple. The word RISE embody the spirit of those early morning drives that inspire me to rise and make each day extraordinary. As a father, husband, friend and also as a watchmaker and a car enthusiast, I blend my passions to create timepieces for fellow petrol heads.

Is the RISE watch limited?
Yes, we make between 70-90 units per year. So, the style and leather will change every year.

The Team

We are inspired by millions of car enthusiasts. Wake up before sunrise on sunday morning and go for a ride

MICHEL

MICHEL

Rise and be wise
J.P

J.P

The Guru
XAVIER

XAVIER

The Rider
ALEX

ALEX

The Next Generation
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